Level 1
5 days to be announce
Day 1: 8:00am to 7:00pm
Day 2: 8:00am to 7:00pm
Day 3: 8:00am to 7:00pm
Day 4: 8:00am to 7:00pm
Day 5: 8:00am to 5:00pm
AED 500
Includes materials, meals, accomodation (if any), transportation

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Arts of Marketing and Sales

Media, e-Publishing and Digital Content Industry Program

Course Description :

  •  The course focuses on practical applications and includes field visits
     Identify the publishing industry system.
     Distinguish characteristics of traditional publishing and electronic publishing.
     Identify the stages of publishing books and periodicals electronically.
     Presenting examples of global e-publishing experiences.

The Audience:

  • Mass media and Public Relation Officers.

Course Contents:

  • Analysis and study of tenders
  • Design and technical production of information materials
  • Planning for media production and publishing
  • Follow-up - stages evaluation of media production
  • Recent media trends
  • Electronic publishing
  • Electronic Publishing Forms
  • Electronic press
  • Websites of traditional media (television, radio, newspapers, magazines, etc.)
  • Advertising sites
  • Websites of audio and video
  • Mobile broadcasting (messages - news - ads - pictures ... etc)
  • Broadcast via other messages (messages - news - ads - pictures ... etc)
  • Characteristics of electronic publishing
  • Electronic publishing system (desktop publishing)
  • Global e-publishing experiences
  • Arabic experiments for electronic publishing
  • E-Book
  • Electronic Journals

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